Apple Will Accept App Store Submissions During Holiday Season, Reviews May Take Longer

Apple has traditionally shut down the App Store Connect platform for a week during the holiday season. However, this time around, the iPhone maker will continue to accept submissions in App Store Connect for the next vacation.

Apple notes that reviews may take longer than usual during the holiday season.

“This year, we’re excited to continue accepting submissions in App Store Connect throughout the upcoming vacation. Make sure your apps are up to date and ready for the busiest season on the App Store. Due to the expected high volume, plan time to send -sensitive submissions early. Please note that reviews may take longer Nov 24-28 and Dec 23-27, “the company said in a statement.

Last year, the App Store Connect vacation shutdown took place from December 23 to 27. When App Store Connect is closed, developers cannot submit new apps or updates for review.

Apple recently introduced a new set of App Store guidelines that allow developers to contact customers about other payment methods.

The company said the three key changes to the App Store review guidelines support new features in upcoming versions of the operating system, better protect customers, and help apps pass the review process. as easily as possible.

Among the changes, developers are allowed to communicate with their customers about other payment methods available outside of their app.

Another new directive says that apps can request customer information such as name and email address, but the request should be optional for the user and should not prevent them from using the app.

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Posted on: Tuesday November 09, 2021, 1:52 PM IST

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