Uoma Beauty Expands With New Brand Uoma by Sharon C | Editor’s opinion, photos

In addition to the three skin care products, three makeup options also make up the Uoma by Sharon C line: one for the eyes, one for the face and one for the lips. the Badder Boom Volumizing Mascara ($ 8) is designed to give you the look of thicker, longer lashes with a cylindrical wand that pulls each hair. It’s formulated with argan, castor seed, and Kalahari melon oils that can help revitalize lashes, according to cosmetic chemist Ginger King.

Badder Boom Volumizing Mascara Uoma by Sharon C

Like the Say What ?! Foundation, the Flawless IRL Foundation ($ 15) is separated by Uoma’s Skin Kin shade categories (White Pearl, Fair Lady, Honey Honey, Bronze Venus, Brown Sugar, Black Pearl) to help you find your best match. The new iteration, however, only has 30 shades (up from 51).

Each category is formulated with different specialty ingredients to add skin care benefits to foundation. For example, the White Pearl family, which is aimed at the palest of skin, is infused with a complex of watermelon rind extract, apple starch and lentil fruit, which “hydrates well,” says King. On the other hand, the Black Pearl family, which is intended for dark skin, is full of mullein extracts rich in antioxidants. “Thus, it helps to lighten and soothe the skin,” says King.

Uoma by Sharon C Flawless IRL Foundation

Like the original, the Flawless IRL Foundation is not dull. Instead, it has a radiant finish and sheer coverage. But it’s not like a skin tone because Chuter wanted something light that still covered the scars, hyperpigmentation, or any other discoloration. “It is [like] a BB cream, but it packs a punch, “she explains.” You can pile it up and get good coverage out of it. “

the It’s a complicated glossy lip shade and oil ($ 7), offered in six stunning shades, is the latest of the bunch. Think of it like lip gloss, oil, and stain, all in a tube. The fluid applies as smoothly as lip oil, leaving your lips with a beautiful shiny pigment, but eventually settles on the lips like a satin stain.

Uoma by Sharon C It’s Complicated Glossy Lip Tint & Oil

I pretty much wear either sheer glitter gloss or matte pigmented lipsticks so I didn’t expect to like this product. However, I’m a huge fan of the barely there formula and the intense color. I tried the Classy shade, a dark red, and was pleasantly surprised at how gorgeous it looked on my lips. Dall’Asen tested the brighter red shade, Boasty, and liked the comfortable, customizable formula. “Thanks to its buildable nature, you can get the exact amount of pigment you want, regardless of whether you prefer full coverage, a slightly smudged look, or a barely visible tint,” she says.

Courtesy of subjects

Gutierrez opted for a more neutral shade with the caramel shade, Softie, which matched the natural color of her lips perfectly. “While it might take a few seconds for the oil to settle and the color to be visible, my lips were soft and hydrated, providing the most beautiful tinted glow when the sunlight hits,” she says.

I would expect nothing less from Chuter now that I have tried Sharon C’s Uoma. These products have really delivered. In addition to creating these new products and expanding into different categories, Chuter wanted to make sure that this brand was really accessible, especially in terms of price – that’s why everything is under $ 24, and the brand was launched exclusively at Walmart.

To get your hands on any of the Uoma by Sharon C products, visit walmart.com or uomabeauty.com.

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